Let’s do this.

We help start-ups, entrepreneurs and world-famous brands turn up the volume on their business. Are you ready to:

LAUNCH A NEW BRAND

Go you from ideas trapped in slide decks to fully realized messages targeted to the right decision makers.

REFRESH DATED MESSAGING

Let’s tackle that past due website or dusty marketing program. Your business deserves clarity, confidence, and impact.

REACH NEW AUDIENCES

Adept at buyer persona development and consumer preference analysis, RPW can help you build paid and earned strategies that reach new eyes rapidly.


About Rochelle Torke

founder + creative director + chief wordsmith

With over 15 years of in-house, marketing agency and freelance experience, I pool my network of talented creatives to help clients get the business love they deserve.

My strategic direction is all about clarifying the complex, telling great business stories and igniting action—which shows up as strong clickthrough and opt-in rates and even the occasional marketing award.

Armed with a BA in Psychology and MFA in Creative Writing, I've worked as a professional writer and editor for most of my adult life.

Official hats I’ve worn include:

  • Senior Copywriter at a San Francisco marketing and advertising agency

  • Marketing Director for a Bay Area tech company

  • Editor and Marketing Specialist in Silicon Valley

  • Managing Editor and consumer research specialist for a data-driven media company

  • Director of Brand and Content for dynamic tech company launched on Shark Tank

  • Direct of Communications and Marketing Content for a nonprofit in women’s health

RockPaperWord is an agile creative boutique. I can work with your existing marketing department or help you assemble the talented freelance team you need for the project at hand. Let’s discuss.

Hop on the button below to schedule a free 20-minute consultation to set our course.



“I have so much gratitude for the concise and sweet clarity [Rochelle] helped me bring to the different elements of this program.”

- Molly McDonald, Creator of Touch a Day, a newborn and parent care program



 

Based in Berkeley, CA. Available for projects worldwide.