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Rochelle Torke | marketing, advertising & Editorial Portfolio

Below you’ll find samples from various marketing, advertising, and editorial projects I’ve worked on as a copywriter, brand strategist, and non-fiction book developer.

Please scroll using the arrows to the right of each gallery and click on an image to enlarge. Thank you for visiting!

 
Print & Digital Advertising | Concepts & Copy
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Essure Print Ad Campaign
Essure Print Ad Campaign
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Collateral & Articles | Copy & messaging strategy
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I developed a new social impact narrative for a nonprofit company focused on healthcare equity. This two-pager helped formalize our messaging strategy, sharpening the message that attracted the largest donation the organization had received in 10 ye
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Book projects | Managing Editor & Content Architect
Author: Jennie Marie Battistin Managing Editor: Rochelle Torke Designer: Rachel Haeseker Genre: Self-care and Personal Growth Target Audience: Teens seeking stress and anxiety relief Honors: The #6 top selling book on Amazon in Teen & Young

Author: Jennie Marie Battistin

Managing Editor: Rochelle Torke

Designer: Rachel Haeseker

Genre: Self-care and Personal Growth

Target Audience: Teens seeking stress and anxiety relief

Honors: The #6 top selling book on Amazon in Teen & Young Adult Personal Wellness

Author: Mike Sturm Managing Editor: Rochelle Torke Designer: Eric Pratt Genre: Japanese/Buddhist Philosophy Target Audience: Inspiration seekers interested in applying ancient spiritual wisdom to modern life

Author: Mike Sturm

Managing Editor: Rochelle Torke

Designer: Eric Pratt

Genre: Japanese/Buddhist Philosophy

Target Audience: Inspiration seekers interested in applying ancient spiritual wisdom to modern life

Author: Kristen Fogle Managing Editor: Rochelle Torke Designer: Erin Yeung Genre: Education and the Arts Target Audience: Teen writing enthusiasts, parents and educators

Author: Kristen Fogle

Managing Editor: Rochelle Torke

Designer: Erin Yeung

Genre: Education and the Arts

Target Audience: Teen writing enthusiasts, parents and educators

Author: Ram Bhakt Managing Editor: Rochelle Torke Designer: Trisha Jang Genre: Indian Philosophy Target Audience: Meditation teachers, yogis and spiritual seekers

Author: Ram Bhakt

Managing Editor: Rochelle Torke

Designer: Trisha Jang

Genre: Indian Philosophy

Target Audience: Meditation teachers, yogis and spiritual seekers

Author: Kimberly Peak Managing Editor: Rochelle Torke Designer: John Calmeyer Genre: Athletic Training and Wellness Target Audience: Competitive or recreational athletes, coaches

Author: Kimberly Peak

Managing Editor: Rochelle Torke

Designer: John Calmeyer

Genre: Athletic Training and Wellness

Target Audience: Competitive or recreational athletes, coaches

Author: Andrew Shaw Managing Editor: Rochelle Torke Designer: Richard Tapp Genre: Parent Education Target Audience: New dads-to-be

Author: Andrew Shaw

Managing Editor: Rochelle Torke

Designer: Richard Tapp

Genre: Parent Education

Target Audience: New dads-to-be

Author: Tanya J. Peterson Managing Editor: Rochelle Torke Designer: Rachel Haeseker Genre: Self-care and Personal Growth Target Audience: Inspiration seekers, journal lovers

Author: Tanya J. Peterson

Managing Editor: Rochelle Torke

Designer: Rachel Haeseker

Genre: Self-care and Personal Growth

Target Audience: Inspiration seekers, journal lovers

Based in Berkeley, CA. Available for projects worldwide.