Connect, inspire and build an awesome brand

one sturdy sentence at a time


RockPaperWord is a business identity boutique dedicated to advancing your awesomeness in print or online.

I’m Rochelle Torke, Founder and Chief Wordsmith here. I’ve worn a few writerly hats over the past 15 years—from Publications Editor to Senior Copywriter to Marketing Director—and have helped launch or refresh dozens of brands worldwide. I love turning stilted business or technical speak into human words people enjoy reading.

With deep B2B and B2C marketing campaign experience, I guide UX, design, product and writing teams—sometimes hiring and leading the creative team myself—to stoke customer happiness at every turn. I’m a project manager, team galvanizer, creative motivator and always a writer at heart.



i’ll diagnose your copy clog and cure it

I’ve treated serious cases of Wonky Website, Message Mayhem and Bland Blog.

Fear not. Take me to your best ideas and worst copy. The copy doctor is in.

"Rochelle [is] . . . the type of copywriter everyone loves to work with . . . I appreciated her work ethic and smarts on every project."

- Sarah Pittenger, Marketing Consultant, Circa Now, Owner, Gros Ventre Cellars, former Director of Account Services at Loomis Group Marketing & Advertising

“A wordsmith and total craftsman, Rochelle can take anything you throw at her and spin it into golden prose.”

- Jen Wittman, Founder, Mindful Mavericks

“Rochelle . . . set a bar that has yet to be reached by any writer I've worked with since . . .Her work is thorough, timely, and consistently excellent. I've been proud to publish [her articles] under our brand.”

- Nikki Hunter, Editorial Director,

“The business has taken off beyond all my hopes . . . Rochelle is a dynamite writer and listener who really understood our style and where we were hoping to go.”

- Laurie Eagle, Founder, Office Meet Yoga